The Branding Of The American Mind: How Universities Capture, Manage, And Monetize Intellectual Property And Why It Matters (Critical University Studies)

 The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters (Critical University Studies) pdf epub

By Jacob H. Rooksby | DMCA

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, clai...

Series: Critical University Studies
Hardcover: 392 pages
Publisher: Johns Hopkins University Press (December 1, 2016)
Language: English
ISBN-10: 9781421420806
ISBN-13: 978-1421420806
ASIN: 1421420805
Product Dimensions: 5 x 1.2 x 8 inches
Amazon Rank: 655132
Format: PDF ePub TXT ebook


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